O Verdadeiro Segredo do Sucesso

"At Pepsi we like Cola Wars. We know they are good for business - for ALL soft drinks brands. You see, when public gets interested in the Pepsi-Cola competition, often Pepsi doesn't win at Coke's expense and Coke doesn't win at Pepsi's. Everybody in the business wins. Consumer interest swells at market. The more fun we provide, the more people buy our products - ALL our products."
Roger E. Enrico, chief executive of Pepsi